The two giants of the blind box world are joining forces

Sanrio and Pop Mart are joining forces to launch a combined collection.

Pop Mart

• Labubu is getting a Hello Kitty makeover.
• Pop Mart is partnering with Sanrio for a new collection of Labubus dressed as Sanrio characters.
• The two brands have massive fanbases, and an analyst says the collab will pool both together.

The two big leagues in the toy world are joining forces: Pop Mart's iconic Labubu doll is getting a Sanrio makeover.

The collection features Labubus dressed as popular Sanrio characters...