How the Apple Watch SE fixes the $599 MacBook Neo

Macworld

How quickly things change. A couple of weeks ago, Apple was that out-of-touch company with the expensive products; now, following the launch of the MacBook Neo and iPhone 17e, it’s the Value Tech Warehouse. Gone are the days of Think Different and insanely great. Welcome to the era of pile ’em high, sell ’em cheap.

Okay, that might not quite be true. It’s extraordinarily unlikely that Apple is pivoting to the budget market in any broad strategic sense, and the company...