Southwest Airlines Facing Backlash After Another Polarizing Change

Earlier this year Southwest Airlines officially announced its controversial change to its boarding process with travelers selecting an assigned seat ahead of time rather than being assigned a boarding group.

“All tickets purchased for travel starting Jan. 27, 2026, will feature assigned seating. Moreover, Southwest Airlines Customers can choose their preferred fare bundle, including the opportunity to purchase assigned and premium seating and select a seat at booking,” the airline said in a statement at the time.