The ‘Shield of the Americas’ logo turns foreign policy into Trump’s personal brand

President Donald Trump’s latest branded foreign policy initiative takes its name quite literally.

When Trump announced on March 5 that he was firing Homeland Security Secretary Kristi Noem, he said she would be named special envoy for “the Shield of the Americas,” which sounds like it could be an eighty-sixed Marvel movie but is, in fact, the unofficial name of a new multilateral initiative targeting drug trafficking and cartels. On March 7, it was brought to life in the form of a summit held in Doral, Florida.