Louis Erard 2340 X Astro Boy Watch Hands-On: A Refined Pop Art Character Dial

This watch is known as the Louis Erard 2340 x Astro Boy reference 35123TA23.BMT12, a limited edition made in collaboration with Japan’s Tezuka Productions (which owns the rights to the Astro Boy entertainment franchise). To my knowledge, this is the first “character dial” watch (at least previously recognizable characters) produced by the Swiss brand Louis […]

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