Uh-oh, PC makers are doubting Apple again

Macworld

Apple’s announcement of the $599 MacBook Neo last week was a bombshell for the company’s fans and customers. But the announcement had reverberations far beyond the Apple ecosystem.

In an earnings call on Tuesday, Asus co-CEO S.Y. Hsu explained that such a radical change of direction for the Cupertino company is a big deal for manufacturers of lower-priced Windows PCs: “In the past, Apple’s pricing situation has always been high,” he said (translated from Chinese, and via PC Mag).