Inside ChatGPT's slow-motion ad rollout

OpenAI CEO Sam Altman

Shelby Tauber/Reuters

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OpenAI's introduction of advertising to ChatGPT was the most-anticipated industry launch since Netflix debuted its ads tier.

How's it going? Slowly.

The pilot began on February 9 and was initially set to finish at the end of March, with some brands promising to spend at least $200,000 to take part.