How a print newsletter from Brooklyn is trying to reach the Wall Street crowd

William Edwards/Business Insider

• After launching in November, The New York Review of Finance is set to publish its second edition.
• The paper has a no-byline policy to foster openness and dialogue on Wall Street.
• It's also a print-only anomaly in the digital media landscape.

When Niccolo Porcello worked as an office manager at a Connecticut hedge fund, his colleagues on the trading floor knew he wasn't exactly enamored with their line of work.

And they loved him for it.