Lego Group grew its revenue by double digits in 2025. The toymaker owes its success to these 2 bold strategies

Everything from global turmoil to inflation has caused consumers to tighten their purse strings. While many businesses have subsequently reported lower sales, some companies are still seeing significant success. 

On Tuesday, March 10, The Lego Group announced impressive 2025 financial results that included a 12% increase in revenue year-over-year. The privately held Danish toy company reached 83.5 billion Danish kroner (DKK), about $13.2 billion, up from 2024’s 74.3 billion DKK, about $11.6 billion. 

Similarly...