U.S. Soccer partners with M+C Saatchi

March 10 – The U.S. Soccer Federation has appointed M+C Saatchi North America as its strategic integrated marketing agency as the federation ramps up commercial and fan engagement efforts ahead of the 2026 FIFA World Cup. 

The partnership brings together the agency’s capabilities within a single operating model that combines data and audience insights with partnership marketing, experiential activations, brand development, and performance marketing.  

“This relationship with U.S.