NSW regulators warn gambling companies over influencer marketing and online promotions

Regulators in New South Wales are starting to pay closer attention to a fast-growing part of the gambling industry aka social media influencers and online content creators.

Liquor & Gaming NSW says companies that run betting services or gaming machines should expect far more scrutiny over how their products appear on social platforms. Monitoring influencer-driven promotions will be one of the regulator’s central enforcement priorities throughout 2026.

The agency is responsible...