Argentina sell training kit slot to Google’s AI platform Gemini

March 8 – Current World Champions Argentina, who have seemingly perfected the art of monetising every aspect of the Lionel Messi national team programme, struck a high-profile sponsorship with Gemini, the artificial intelligence platform developed by Google.

The deal places the Gemini logo on national team training kits, joining a top sponsorship tier that already includes Adidas and American Express.

Argentina has also been building regional partnerships from Asia to South America,