Adidas, JioHotstar, Pizza Hut and other consumer goods companies cash in on T20 World Cup fever

India jersey sales doubled this T20 World Cup season. Bars and clubs saw a 30% rise in bookings for live screenings of the final. Quick commerce and food delivery platforms experienced peak demand on Sunday. Brands like Adidas reported a 35% increase in jersey sales. The India vs England semi-final was the most streamed live cricket event globally.