Gen Z is adopting cats at higher rates than dogs. Pet care company Rover is taking notes.

Rover is seeing an uptick in cat ownership, particularly among Gen Z, CEO Bren Turner said.

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• Pet-care app Rover is seeing more demand for cat care, especially from Gen Z.
• After a run-up in pandemic-era dog adoptions, many are turning to cats, CEO Brent Turner said.
• Rover is growing its business in cat care and dog training, Turner said.

Pet-care app Rover is adapting to a new reality: Many of its youngest users are cat people.