Moving from lip-service to action on International Women’s Day

On International Women’s Day, it’s tempting to post a message of support on your business socials quickly. Instead, why not consider more effective, longer-term action?

Take to social media on March 8, and you’ll see businesses posting about the same thing: women. Welcome to the annual phenomenon that is International Women’s Day.

What is International Women’s Day?

International Women’s Day [IWD] does what it says on the tin. It’s an annual acknowledgement of women’s achievements and promotion of their rights.