When my little girl asked where all the ‘& Daughters’ business were, I knew what I had to do

Businesses across the UK have seen a surge in company names including daughters as well as sons (Picture: itsdaior)

Staring at the logo emblazoned on a warehouse, Sharon Rugge’s daughter had a simple question: Why are there so many businesses called “and sons..”?

It was a moment that sparked something in IT consultant Sharan, who was setting up her company – and she’s not the only business owner ready to shake up an age old tradition.

Recent statistics from Companies House...