Netflix Quietly Ends Partnership With Meghan Markle's Lifestyle Brand

Meghan Markle and Netflix are parting ways, and this time, it appears to be for good.

The streaming giant ended its partnership with the Duchess of Sussex's lifestyle brand As Ever, which launched last year in conjunction with her Netflix series With Love, Meghan. Both sides framed the split as a natural next step rather than a falling out, but the timing tells its own story.

"As Ever is grateful for Netflix's partnership through launch and our first year," a spokesperson for the brand said in a statement.