Vacheron Constantin Borrows the Luxury Concours d’ Elegance Concept from the Auto World

In a move that feels less like a launch and more like an industry-altering cultural journey, Vacheron Constantin and Phillips in Association with Bacs & Russo have introduced the first-ever Concours d’Élégance devoted entirely to watches—an idea so obvious that in retrospect it is astonishing no one attempted it before. For generations, the world’s greatest cars have paraded across manicured lawns at Pebble Beach, Amelia Island and Villa d’Este, among others, judged not for horsepower but for history and meticulous preservation.