Ford CEO: I Would've Done The F-150 Lightning Differently

Ford made, to put it lightly, a misstep on EVs. In his five years at the company, CEO Jim Farley is willing to acknowledge that. How can he not, with a $19.5 billion write-down largely as a result of changes in EV plans, the dissolution of battery plant agreements with suppliers, and the death of the fully-electric F-150 Lightning? On that last point, Ford's CEO told Car and Driver he felt the brand could've approached the truck "differently."

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