What Netflix’s acquisition of Ben Affleck’s AI filmmaking company really shows

Media companies today are in a war for attention. But winning it isn’t the hardest part — keeping it is. The old playbook of competing on content alone — more shows, more rights, bigger libraries — no longer guarantees that audiences stay. In a world where content is becoming truly infinite, what keeps them is connection.

The reality of this horizontal scaling is currently playing out in the form of two very different deals. Netflix recently announced its forward-looking acquisition of InterPositive...