The Audiobook boom and the opportunity for radio presenters  

Melissa Thom, Founder & Principal Coach at BRAVA, writes about the growth in audio for RadioToday.

The global audiobook market has expanded at pace over the past few years: valued at around  $6.8 billion in 2023 and projected to reach over $31 billion by 2030. Title production continues to increase, and listenership is growing across subscription platforms, publishers’ own channels and independent releases. Audio is no longer a secondary format in publishing; for many titles, it’s central to the commercial strategy.