Low-rise jeans and exposed midriffs are back. Denim brands are ready to cash in.

Attention, millennials: Low-rise jeans are back in style.

Andrea Cremascoli/GC Images

• Low-rise jeans are making comeback as brands like Lucky Brand launch denim campaigns.
• American Eagle said it's seeking to push into the low-rise trend amid wider denim market pressure.
• Celebrities like Kylie Jenner and Jennifer Lopez have embraced the return of low-rise jeans.

The jeans millennials once swore off are strutting back into stores.

Low-rise jeans are back...