Mustard on the Beat He Created with PATRÓN's Signature Cork Pop (Exclusive)

The idea is a genius marketing ploy: Commission a heavy hitter to produce a beat featuring PATRÓN's signature cork pop of EL ALTO, the brand's fist premium, high-end tequila.

Enter Dijon Isaiah McFarlane, better known as global superstar DJ Mustard.

The 35-year-old Los Angeles native and "Not Like Us" collaborator got the call and told Men's Journal that he found creating the beat, dubbed "The Signature Cork Pop," incredibly interesting. And why wouldn't he? It's such an obvious concept...