How the company behind Cinnabon can conquer the Ozempic era

GoTo Foods' new CEO says the company, parent of brands like Cinnabon, is ready for the Ozempic era with wellness-focused menu innovations.

GoTo Foods

• As more consumers turn to GLP-1 medications, food and restaurant brands are redefining themselves.
• GoTo Foods' CEO says the company is ready for its Ozempic era with wellness-focused menu tweaks.
• Brands like Cinnabon and Jamba will see coming changes focused on small portions and other benefits.

In an era of appetite-suppressing drugs...