Google plows ahead with unskippable YouTube ads on TVs

We previously wrote about how YouTube is the new lord of the living room. TV now represents the biggest slice of the pie as far as how people watch YouTube, displacing mobile devices and PCs, at least in the US. If you’re among those who mainly watch YouTube from a sofa, your viewing experience may soon become a little worse.

Google just announced via blog post that it has now begun rolling out unskippable ads globally on YouTube on TVs. Google AI will optimize the ads so that they’re shown to the right viewers at the right time.