The MacBook Neo is Apple’s take on the Nike Dunk

Apple’s new 13-inch laptop, the MacBook Neo, is a cheap MacBook in the era of expensive PCs, when AI’s endless appetite for memory has caused the price of computers to skyrocket. 

Its $599 starting price isn’t much more than what a couple of sticks of DDR5 will cost these days. The secret to the low price? The Neo isn’t driven by your typical laptop chipset, but the same architecture inside your iPhone. It’s an iPhone with a 12.9-inch screen and keyboard.

But the Neo design is largely based on nostalgia.