YouTube juggernaut Dude Perfect hired its first content chief as it strives to build a Disney-style flywheel
The Dude Perfect guys on tour. The company hired a new content chief push into new age groups and content areas.
Savion Washington/Getty Images for Dude Perfect
- Dude Perfect hired its first content chief to lead its push into new shows, formats, and talent.
- The YouTube troupe is prepping programming for young kids after adding content aimed at older fans.
- It's also been scouting new talent to reduce its reliance on its namesake founders.
Dude Perfect has hired its first chief content officer...