Millennials invented the experience economy and Gen Z is reinventing travel itself

Millennials and Gen Z have grown up in environments defined by permanent connectivity, fast-moving technology, and constant exposure to global information. For them, digital tools are not optional add-ons, they are embedded in how decisions are made. Access, choice, and immediate feedback are assumed by default, shaping expectations for any service, including travel.

This shift did not emerge in a vacuum. It coincided with the rise of the experience economy, often associated with millennial...