I'm a CMO who uses a '10-80-10' rule with AI. It's transformed everything from photo shoots to customer feedback.

Empire Portfolio Group CMO Alan Magee is going deep on AI, using the tech to generate customer review feedback, spot data trends, and replace some photoshoots.

Duty Free Marketing

• Alan Magee, CMO at Orangetheory franchisee Empire Portfolio Group, is going deep on AI.
• AI-generated customer review responses are saving his team around 20 hours a month.
• Empire has also cut back on photo shoots and is using a marketing GPT to spot data trends.

This as-told-to essay is based on a conversation with Alan Magee...