GoTo Foods is trying to turn mall brands into destination restaurants

GoTo Foods' new CEO, Omer Gaijal, is aiming to make food court staples like Auntie Anne's, Cinnabon, and Jamba a key part of consumers' routines.

GoTo Foods

• The decline of shopping malls has had an outsize impact on food court restaurants and snack brands.
• Now, GoTo Foods' new CEO, Omer Gajial, wants to make Jamba and Cinnabon destination spots.
• Gajial told Business Insider that his strategy leverages location, customer experience, and new tech.

The last time you visited a Cinnabon or Auntie Anne's...