Designing the Future

The problem for Matthew Beaven, chief exterior design at Range Rover, is that customers like his vehicles too much. Drivers tend to want Range Rover to keep Range Rovers just the way they are because, well, they’re excellent. Unfortunately, that puts Beaven and the rest of design team in a tough spot; their job is to design the future of Range Rover, to shepherd this iconic British marque through the next half-century, but nobody really wants it to change?

“You’re kind of blessed being a Range Rover designer...