The HBO brand doesn’t deserve this

HBO Max might be getting a brand update. Again.

The streaming service has notoriously waffled between different names and logos over the past several years. More recently, it got caught up in an intense bidding war between Netflix and Paramount Skydance to acquire its parent company, Warner Bros. Discovery.

On February 27, Netflix finally admitted defeat and abandoned its takeover bid—meaning Paramount is set to acquire WBD for $110 billion. The transaction is expected to close later this year.