Target shifts away from being an 'everything store' in new strategy focused on 'busy families'

Target CEO Michael Fiddelke and other executives outlined the retailer's turnaround strategy at its Minneapolis headquarters on Tuesday.

Dominick Reuter

• Target's executives outlined its turnaround plan at its Minneapolis headquarters on Tuesday.
• The retailer is trying to win customers back by revamping categories like home and baby.
• It doesn't want to be known as an "everything store," CEO Michael Fiddelke.

Target is betting on "busy families" to drive its turnaround.