Target unveils new plan to win shoppers back. Will it work?

By Nathaniel Meyersohn | CNN

MINNEAPOLIS — The new Target CEO believes adding new, buzzy brands can win back shoppers after a brutal few years.

CEO Michael Fiddelke said Tuesday that Target will improve its products and redesign stores to draw shoppers and “get Target back to growth.”

The company is trying to bring back what’s worked in the past: selling affordable, trendy fashion and furnishings that helped it earn its “Tarzhay” reputation.

Unlike Walmart, which is known for the best prices...