AI won’t replace strategy: It will expose it

Over the past two years, AI has been framed as a productivity engine, a cost-cutting lever, an infrastructure race, and, on more dramatic days, as a civilizational rupture. Boards demand AI road maps. CEOs announce “AI-first” agendas. Entire divisions are reorganized around tools whose capabilities shift every quarter. 

But beneath the noise lies a quieter and far more consequential reality: AI does not create strategic clarity. It reveals whether you had any to begin with.

I’ve...