OpenAI and Anthropic are turning to consultants to fight their battle over the enterprise market

Consulting firms are embracing AI with new technology.

Tyler Le/BI

• OpenAI announced multi-year partnerships with consulting giants like McKinsey and BCG this week.
• The goal is to get OpenAI's enterprise tools into the hands of more companies.
• Anthropic has made similar partnerships with Accenture and Deloitte.

The biggest AI startups are now using the biggest consulting firms as proxies in their battle to control the lucrative enterprise market.

OpenAI...