Tesla interest tumbles globally

Search interest for Tesla fell by half in 2025, pushing the brand down the global rankings, according to new data.

Meanwhile, Compare the Market’s eighth annual Most Searched Car Brands report noted that Toyota stayed out front worldwide and is the most searched car brand in Canada.

Tesla had jumped to second place in 2023 and held that position in 2024, but dropped from being the most searched brand in 34 countries to 17 in 2025. Toyota also led in fewer countries this year, yet remained number one in 57 countries.