AI can make actors immortal—but not everyone wants to become IP

No one wants to be in a bad movie—but imagine a movie studio casting you in new movies after you die, without your consent. That may have once seemed something out of a Black Mirror episode, but it’s becoming a real issue, and many think current legal protections don’t go nearly far enough.

In 2024, the late Ian Holm appeared, in digital form, in Alien: Romulus four years after his death, a move some critics decried as “digital necromancy.” Early this year, producers partnered with a...