Paramount CEO David Ellison Reveals Post-Merger Plans for HBO

One of the most prestigious brands in all of television is set to undergo a makeover.

On Monday, Paramount CEO David Ellison announced that Paramount+ and HBO Max would combine into a single streaming service. The news follows the multi-billion dollar acquisition of Warner Bros. Discovery by Paramount Skydance.

A name and pricing structure has yet to be determined for the new combined streaming service, but Ellison emphasized the importance of retaining and promoting the HBO brand.