Dabur to acquire a minority stake in the luxury skincare D2C company RAS Beauty, for Rs 60 crore

Dabur India is acquiring a significant minority stake in luxury skincare direct-to-consumer brand RAS Beauty for Rs 60 crore. This strategic move, under Dabur Ventures, aims to tap into the booming premium beauty segment. The investment will fuel RAS Beauty's expansion into omnichannel presence and product development, reflecting a broader trend of legacy FMCG firms backing digital-first brands.