Apple March Event 2026: Date, time and how to watch in the US and UK

Apple will host a "special Apple Experience" on March 4, 2026, starting at 9 a.m. ET, with no public livestream. Instead, product announcements and details will be released on Apple's Newsroom and social channels. Expect reveals of a more affordable MacBook, iPhone 17e, updated MacBook Air and Pro, and refreshed iPads.