Fierce competition reshapes European smartphone market

The European smartphone market declined by 1 per cent to 134.2 million units in 2025, according to the latest research released by market analysts Omdia.

This marked the end of what the firm described as a disruptive year shaped by subdued demand and new eco-design and USB-C regulations.

The findings show that Europe’s smartphone shipments totalled 134.2 million units in 2025, reflecting weaker consumer appetite and regulatory adjustments across the region.

Samsung remained Europe’s largest smartphone vendor...