Intuit TurboTax has invested in AI for nearly a decade. In 2026, that plan includes store expansion.

Nicolas Ortega for BI

• Intuit said its AI investments generated almost $90 million in efficiencies in the first half of 2025.
• AI use cases include task automation and matching customers with tax professionals.
• An Intuit executive said the company is also investing in physical stores as part of its 2026 strategy.

Intuit began its AI journey in 2019 when Sasan Goodarzi became CEO. A couple of months into the job, he said his biggest challenge was transforming...