Why using ‘UX/UI’ in your job title is destroying your professional brand

It’s 4:59 PM on a Friday.

You’re the Head of Design at a mid-sized biotech firm—mid-sprint, mid-thought—building out a set of specialized design roles that will define how your team delivers value for the next three years. Then the email arrives.

Your recruiting partners have sent a pre-written job description, authored by a product manager, with a mandate to use it as-is. The title: UX/UI Designer.

You pause. Not because the gesture wasn’t well-intentioned—it was.