The $83 Billion Trade-In Blind Spot

(image credit: ARMedia)

US consumers are sitting on an estimated $83.74 billion in unrealized trade-in value, according to new research from Alchemy conducted in partnership with CCS Insight. The takeaway isn’t that Americans don’t understand trade-ins. It’s that the industry isn’t consistently offering them.

The survey of more than 2,000 US consumers found that 90% have either traded in a device before or are open to doing so. Yet nearly a third said they were not offered a trade-in option...