“The daily grind does hold people back”: Pink Spaghetti’s Caroline Gowing on helping out busy entrepreneurs, being a flexible employer and navigating grief at work

From pivoting services and business models to hitting a £3m turnover and losing her co-founder, Pink Spaghetti’s Caroline Gowing knows what resilience looks like.

Pink Spaghetti – it’s a name that sticks in the mind, and not one you’d automatically assume belongs to an award-winning small business support firm with a £3m turnover. But it does. 

Launched in 2009 and franchised in 2012, its virtual assistants pick up the slack for busy small business entrepreneurs, offering them everything...