Vail Resorts CEO Explains How His Company Changed the Economics of Skiing

In a new interview with The Wall Street Journal, Vail Resorts’ CEO, Rob Katz, explained how his company reimagined the economics of skiing. 

“What would typically happen in the ski industry back 20 or 30 years ago was that you’d wait to see,” said Katz to Roberto Ferdman, a correspondent with the Journal. “Was this a good ski year? Did it snow a lot?”

Katz, of course, was laying the groundwork for the Epic Pass, the all-consuming Vail Resorts ski pass product that provides access to a huge number of resorts.