It's not a coincidence that Mark Zuckerberg sat front row at Prada's latest show

Priscilla Chan and Mark Zuckerberg at a 2026 Prada runway show in Milan.

Alessandro Garofalo/Reuters

• This post originally appeared in the BI Today newsletter.
• You can sign up for Business Insider's daily newsletter here.

Zuck's latest moment

It was the question on everyone's mind: Why is Mark Zuckerberg sitting front row at Prada's fashion show?

He and his wife, Priscilla Chan, attended the fall 2026 womenswear show during Milan Fashion Week, surrounded by a gaggle of security...