Winter sports scream glamour

By Tamsin Johnson

Marks and Spencer is one of the latest UK high-street brands to launch a ski-wear collection. Even supermarket Lidl are in on the action, with their ski range starting from under €5. This follows earlier moves by fast-fashion retailers such as Topshop which launched SNO in the mid 2010s and Zara’s imaginatively titled Zara Ski collection, which launched in 2023.

Fast fashion brand PrettyLittleThing’s Apres Ski edit (a collection of clothes chosen for a specific...