Target will remove cereals with synthetic colors by end of May

Target will stop selling cereals containing synthetic colors by the end of May.

The Minneapolis-based discounter said Friday it had been phasing out synthetic colors in cereals for several years. Right now, 85% of its cereal sales already come from products made without synthetic dyes.

Target said it has worked with national brands and its private brands to reformulate products as needed. Some cereals — including Trix and Lucky Charms, which are made by General Mills — will have updated formulations, Target said.